Luther’s Entrepreneurial History
Luther’s first business was TnT Skateboard shop in Pullman, WA. TnT was located in the top floor of the historic Combine Mall. TnT was opened in the summer of 1994 and closed in January of 1995 after a burglary that wiped out the company.
In response to the later closure of the Combine Mall, Luther launched Java Llamas coffee shop in 1998. In early 1999 he acquired local drive-through Pony Espresso. Unable to make the business profitable, Pony Espresso was closed and the Java Llamas location was turned over to The Daily Grind, another local coffee chain, in the summer of 1999.
After a brief stint in Los Angeles, Luther returned to Seattle in 2000 where he formed the band Ultra Find and launched an independent record label, Humble Rocks! Records (2001-2004). Humble Rocks! Records put out a few local original releases (including Ultra Find’s), however Humble’s main source of revenue was as the producer and distributor of marketing compilations; free music albums given out at the point of sale at record stores as a way to advertise other independent northwest artists.
In 2004, considering law school and a career as an entertainment attorney, Luther moved to Denver, Colorado. While completing undergrad, he work evenings as a valet in the affluent Cherry Creek neighborhood. It was there he got the idea to sell advertising on the blank side of valet tickets. In 2005, ValetAds valet ticket advertising was launched, Luther’s first successful national brand. ValetAds partners have included Mercedes-Benz, Maserati, NBA and NHL teams, luxury builders, and more.
In 2007, while dating a lawyer (who would eventually become Luther’s wife) Luther realized there was a lack of services addressing the growing digital media needs of the legal community. In 2007 he formed the company Law Father, which provides web development, marketing, mediation assistance, and multi media trial consulting services to law firms.
In 2013, after suffering many years of excruciating back pain, Luther formed and launched the Queen Anne Pillow Company. Queen Anne Pillow is a manufacturer of high-end luxury pillows. The company’s competitive advantage is its online pillow selection tool, which claims to help you fall asleep faster and stay asleep longer through the selection of the perfect pillow.
In 2017, Luther spun off a technology tool he had created as part of Law Father and launched the trial presentation timeline software TrialLine.
Today, Luther remains focused on his four companies. He spends the time left over from business traveling with his family and writing books.