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PROFESSIONAL Coaching for Attorneys - Travis Luther, MA

SOCIOLOGIST & GLOBAL SPEAKER

I've been fortunate enough to lecture and talk all over the world. As both a sociologist and entrepreneur, I provide my audiences with unique and unexpected perspectives on how social structures unexpectedly dictate the course of their lives....and what they can do to break free from them!

EDUCATOR

Teaching and preparing the business leaders of tomorrow has been a deep and meaningful commitment in my life.  I have served as an Adjunct Professor of Entrepreneurship, University Entrepreneur in Residence, University Foundation Board Member, and as the Global Student Entrepreneurship Awards (GSEA) US National Chair.  

LEGAL TECH ENTREPRENEUR

5x time founder and entrepreneur. Multiple exits across many industries, including legal tech, luxury bedding, and software. I have a passion for building businesses because I love to see ideas come to life. There's not much else that feels as good as creating something and sharing it with the world.  

More About Travis

 

Why Work With Me?


Most attorneys try to grow their firms by outspending competitors on advertising. But after 20 years working alongside some of the country’s leading lawyers, I know the real bottleneck isn’t budget—it’s mindset.


I help attorneys unlock faster, more sustainable growth by addressing the hidden patterns and blind spots that limit performance. Small shifts in leadership and thinking often create bigger returns than a giant ad budget ever could.


My Background in Legal and Business


For nearly two decades, I have worked at the intersection of law, business, and human behavior:


  • Founder of Law Father – A leading marketing and technology partner for plaintiff firms. We built award-winning campaigns, produced hundreds of trial presentations and settlement videos, and supported CLEs nationwide. I managed a 20-person team of copywriters, developers, and PPC experts.
  •  Founder of TrialLine – A SaaS litigation timeline tool that became TechnoLawyer’s 2020 Top Product of the Year and was later acquired.
     
  • Producer of High-Stakes Media – From $100M settlement video brochures to national award-winning advertising spots, I’ve helped firms secure life-changing results for clients and build national reputations.
     
  • Entrepreneur Beyond Legal – I also built and sold Queen Anne Pillow, a direct-to-consumer luxury bedding brand. This experience gave me a broader perspective on scaling businesses across industries and the globe.
     

A Sociologist’s Perspective


I am also a sociologist and keynote speaker who studies the connection between trauma, mindset, and entrepreneurship. My research reveals that nearly 75% of entrepreneurs—including many attorneys—carry unresolved trauma that shapes decision-making. Understanding and addressing these hidden drivers is key to breaking through plateaus and leading with clarity.


Why This Matters to You


My career has shown me that law firms don’t stall because they lack clients—they stall because leadership is stuck in the same thinking patterns. My coaching helps attorneys:

  • Scale their firms without inflating marketing budgets
     
  • Lead teams with confidence and clarity
     
  • Turn personal challenges into strategic advantages
     
  • Build practices that thrive on purpose, not chaos
     

Let’s Talk


If you’re ready to grow your firm faster and smarter, I invite you to schedule a coaching call with me. In 30 minutes, we’ll uncover the hidden patterns holding your practice back—and map out simple shifts that can change your trajectory.


👉  Click to Schedule a FREE 30 Minute Consultive Coaching Call 

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